They may have played small roles in pieces of campaigns with other organizations, but it’s safe to assume that they have only a limited understanding of capital campaign fundraising. That means that very few staff and board members have likely ever been through a campaign from start to finish. Most organizations only conduct a capital campaign every ten to twenty years.Remember these three ideas as you develop a training plan for your capital campaign: Their unique characteristics will impact the scope and shape of your training process. Understanding the Larger Context of Capital CampaignsĬapital campaigns are unlike other, more frequent fundraising campaigns you might conduct for your nonprofit. In this post, you’ll learn who needs to be trained, when they need to be trained, and what they need to learn. Training is critical for the success of a capital campaign, and it ensures your staff and volunteers will learn valuable skills to carry forward into the future. Many members of your team will need to take on important tasks for the first time, like prospect research, managing complex outreach projects, asking for major gifts, and securing new sponsorships. And it’s all too easy to get so swept up in the work of fundraising that no one develops a plan for training the staff and volunteers.īut these are all-hands-on-deck undertakings! Everyone at your organization will need to understand the campaign and why it’s so important for your mission. Capital campaigns transform organizations – often from top to bottom.

Capital campaign toolkit